SERVICE

My Expertise

SERVICES
From building brands to designing complex digital products, I lead with strategy as much as craft — working closely with stakeholders and teams to create experiences that are as considered as they are enjoyable to use.
Product Design
(01)
I design digital products for teams solving real complexity — turning tangled functionality into interfaces people can actually use.
Product Thinking
User Experience
Interface Design
Product Thinking
Strategy & Problem Solving
Product Thinking
/001
User Experience
Research & User Flows
User Experience
/002
Interface Design
Visual Systems & UI
Interface Design
/003
Brand Systems
Identity & Visual Language
Brand Systems
/004
Graphic Design
(02)
I create visual work — identity systems, illustration, campaigns — that gives ideas a clear, distinct form, wherever they need to show up.
Brand Identity
Marketing Design
Illustration
Brand Identity
Logos & Visual Systems
Brand Identity
/001
Marketing Desing
Campaigns & Social Media
Marketing Desing
/002
Illustration
Custom Artwork
Illustration
/003
Bringing Ideas to Life
/004
Motion Graphics
(05)
I use motion to make an idea land faster, whether that's a message, a set of data, or a character that needs to carry a brand's tone.
Kinetic Typography
Infographic Animation
2D Animation
Kinetic Typography
Type in Motion
Kinetic Typography
/001
Infographic Animation
Data & Product Storytelling
Infographic Animation
/002
2D Animation
Brand & Illustration Motion
2D Animation
/003
Character Animation
Portrait & Motion Storytelling
Character Animation
/004

How I Work

WORKING PROCESS
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My Process
Step 1 — Discover goals
We align brand goals audience needs and product vision ensuring clarity direction and shared expectations before starting design execution confidently together as one team.
48 Hrs
Average onboarding time
Small cube-shaped furry purple robot with a smiling pixel face and a glowing star on top.
My Process
Step 2 — AI-Assisted Exploration
Using AI to accelerate ideation, explore different creative directions, and quickly test ideas before refining the strongest concepts into a clear design direction.
1-3 Days
Average onboarding time
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My Process
Step 3 — Design solutions
Turning ideas into clear, intuitive design solutions by shaping the visual direction, user experience, and systems that bring the concept to life.
First mockup
Delivered within 72 hours
3D heart-shaped sculpture made of colorful Lego blocks and fluffy pastel yarn on purple background.
My Process
Step 4 — Build & Refine
Collaborating with teams to turn concepts into polished products, test ideas, gather feedback, and refine the experience through iteration.
Pixel perfect
Desktop, tablet, mobile ready
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Orange right-pointing arrow inside a white starburst shape.

Have Question

FAQ’S
Q-01
How do I use AI in your process?

I use AI to move faster through the messy early stages — exploring directions, pressure-testing flows, and getting to something testable before committing. Tools like ChatGPT, Claude and Figma Make help me cover more ground in less time; the research, the judgment and the final craft stay mine.

Q-02
Do I only design or also build?

My primary focus is design, but I like taking ideas further than a static file. With tools like Lovable, Figma Make, Claude and other AI-powered builders, I can put together working prototypes and MVPs to test concepts, gather feedback and validate ideas before development starts. I'm not a full-time developer — I'm the designer who helps teams get from idea to something real, faster.

Q-03
What tools do I usually work with?

Most of my work happens in Figma, but I also use FigJam, Adobe Creative Suite, ChatGPT, Claude, and other AI tools depending on the project. At the end of the day, tools are just tools my focus is always on solving the right problem.

Q-04
Are you available for freelance or collaborations?

Yes — I'm open to full-time roles, freelance projects and creative collaborations. If you're working on something where design thinking would make a real difference, I'd like to hear about it.

Q-05
Do you work remotely with international teams?

Absolutely. I've worked with people across different countries and time zones, so remote collaboration feels pretty natural to me. Whether it's async communication, workshops, or working closely with developers, I'm comfortable adapting to different ways of working.

Q-06
What industries have you worked with?

Advertising and media, fintech, mining and industry, e-commerce and international organisations — including work with Ogilvy, Cheil, Semana, Teck and Finesa. The domain changes; the job of making something complex feel obvious doesn't.

Q-07
How do you work with engineers and product teams?

Closely, and early. I share work in progress instead of big reveals, and I hand over systems, states and edge cases rather than static screens — so engineering isn't left guessing. Most of the feedback I get is about collaboration, and that's the part I care most about.

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Still have any Question?
Contact Us
Contact Us

Let’s Talk

Follow me
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What I do
Graphic Design
Motion Graphics
Product Design
Illustration & Branding
E-Mail
info@nataliauribe.net
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Illustration of a meditating person with blue hair sitting on a blue flower with colorful leaves.
(01)
Cartoon girl with floating purple hair in water wearing a lily pad hat with a small yellow bird on top.
(02)
Colorful illustration of a girl with flowers in hair surrounded by plants, cute tiger, and black creatures with eyes.
(03)
Colorful illustration of a nude woman surrounded by vibrant flowers between pink and blue buildings.
(04)
Brown chicken and black-and-white cow behind a colorful dish with corn, vegetables, and flowers.
(05)
Cartoon girl with pink hair playing happily with a smiling blue dog in a colorful room with plants.
(06)
Collage with palm trees, a historic church, and two black-and-white hands reaching through sky-filled ovals.
(07)
Black and white doodle of a smiling girl with earrings and floral background, turquoise text overlay.
(08)
Illustration of a meditating person with blue hair sitting on a blue flower with colorful leaves.
(01)
Cartoon girl with floating purple hair in water wearing a lily pad hat with a small yellow bird on top.
(02)
Colorful illustration of a girl with flowers in hair surrounded by plants, cute tiger, and black creatures with eyes.
(03)
Colorful illustration of a nude woman surrounded by vibrant flowers between pink and blue buildings.
(04)
Cartoon girl with pink hair playing happily with a smiling blue dog in a colorful room with plants.
(05)
Brown chicken and black-and-white cow behind a colorful dish with corn, vegetables, and flowers.
(06)
Black and white cartoon of a girl surrounded by fishes, seaweed, and an octopus under a lamp.
(07)
Black and white doodle of a smiling girl with earrings and floral background, turquoise text overlay.
(08)
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