ABOUT ME
I'm a Product and Brand Designer working across UX, UI, and visual identity, building digital experiences and design systems for enterprise platforms, ecommerce, and brand campaigns. I bring together strategic thinking, illustration, and motion design to turn complex problems into interfaces and visual systems that are both functional and genuinely engaging.
Design Direction
Branding
Strategy
Design Direction
Branding
Strategy
Design Direction
Branding
Strategy
Black and white cartoon girl with earrings and flowers in the background.

Why Choose Me

NataU Creative
Laptop on wooden table showing a flowchart labeled from stakeholders to final product.
End-to-End Craft
Shaping products from concept to launch.
AI-Driven Experiences
Exploring AI to enhance workflows and experiences.
White star-shaped character wearing black glasses and a hoodie labeled AI PROJECTS on green grid background.
Systems Thinking
I design scalable product experiences that connect user needs, business goals, and technical realities into cohesive systems.
Step diagram with icons and labels Users, Goals, Tech, and Systems connected by dashed arrows near an orange shape.
Design With Intent
Balancing user needs and business goals.
Cartoon character with colorful cube hair and orange hoodie labeled Graphic Design with speech bubbles: Why, What, How.
Human-Centered Decisions
Every interaction is designed to reduce friction, build trust, and help people accomplish what matters most
Character with blue curly hair in green fluffy clothes decorated with purple flowers, arms and legs extended symmetrically.
Cross-Functional Collaboration
Turning complexity into clarity through cross-functional collaboration.
Five cartoon characters gather around a central glowing digital star with virtual icons and screens.

Client Stories

TESTIMONIAL
Woman wearing sunglasses and green beanie with snow-covered mountain and glacier in the background.
“She combines thoughtful design, strong product thinking, and attention to detail. Her collaborative approach consistently elevates the quality .”
Diana Galindo
Product Manager
Man with dark hair in a blue checkered shirt in an office with blurred desks and computer screens.
“She transforms complex ideas into thoughtful digital experiences with strong product thinking, adaptability, and a collaborative approach.”
Rodrigo Viela
Agile Product Manager
Headshot of a man with glasses, short curly hair, and a jacket over a collared shirt.
“Natalia combines strong visual thinking, collaboration, and creativity to deliver clear and impactful digital experiences.”
Esteban Cortez
Senior Copy Writer
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“Natalia is a talented, versatile designer with a great eye for detail and a strong creative drive. She’s reliable, thoughtful, and always brings great ideas to the table. A genuinely kind and supportive teammate.”
Nikos Stakos
Design Lead

Let’s Talk

Follow me
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What I do
Graphic Design
Motion Graphics
Product Design
Illustration & Branding
E-Mail
info@nataliauribe.net
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Illustration of a meditating person with blue hair sitting on a blue flower with colorful leaves.
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Cartoon girl with floating purple hair in water wearing a lily pad hat with a small yellow bird on top.
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Colorful illustration of a girl with flowers in hair surrounded by plants, cute tiger, and black creatures with eyes.
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Colorful illustration of a nude woman surrounded by vibrant flowers between pink and blue buildings.
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Brown chicken and black-and-white cow behind a colorful dish with corn, vegetables, and flowers.
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Cartoon girl with pink hair playing happily with a smiling blue dog in a colorful room with plants.
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Collage with palm trees, a historic church, and two black-and-white hands reaching through sky-filled ovals.
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Black and white doodle of a smiling girl with earrings and floral background, turquoise text overlay.
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Illustration of a meditating person with blue hair sitting on a blue flower with colorful leaves.
(01)
Cartoon girl with floating purple hair in water wearing a lily pad hat with a small yellow bird on top.
(02)
Colorful illustration of a girl with flowers in hair surrounded by plants, cute tiger, and black creatures with eyes.
(03)
Colorful illustration of a nude woman surrounded by vibrant flowers between pink and blue buildings.
(04)
Cartoon girl with pink hair playing happily with a smiling blue dog in a colorful room with plants.
(05)
Brown chicken and black-and-white cow behind a colorful dish with corn, vegetables, and flowers.
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Black and white cartoon of a girl surrounded by fishes, seaweed, and an octopus under a lamp.
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Black and white doodle of a smiling girl with earrings and floral background, turquoise text overlay.
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